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YouTubers contributed Rs 6,800 crore to Indian GDP in 2020

The number of YouTube creators in India has been on a consistent rise. More and more creators are finding opportunities to convert their YouTube gigs into careers. YouTube published a report by Oxford Economics, an independent consulting firm, which revealed that the creator ecosystem of YouTube is generating great economic value and had contributed over Rs 6,800 crore to the Indian economy in 2020 while supporting about 6.84 lakh full-time equivalent jobs.

The number of Indian YouTube channels with more than 1,00,000 subscribers is now reportedly 40,000, a 45 percent year-on-year (YoY) growth. With this, Indian creators are finding opportunities and audiences on YouTube and opening new avenues for income. The platform has eight different ways of monetizing a channel and the number of YouTube channels making six-figure incomes with this is up more than 60 percent YoY.

According to Ajay Vidyasagar the Indian creator economy has the potential to rise as a soft power impacting economic growth and job creation.

Ajay Vidyasagar, Regional Director, APAC, YouTube Parterships.

YouTubers Contributed $20.5 Billion To U.S. GDP In 2020

YouTube has commissioned a study from research firm Oxford Economics, diving into the overarching economic implications of the video giant in the United States.

This year’s study, titled The State Of the Creator Economy, found that YouTube contributed $20.5 billion to the U.S. gross domestic product (GDP) in 2020, as well as the equivalent of 394,000 full-time jobs.

Last year’s report, looking at 2019, concluded that YouTube contributed approximately $16.7 billion to the U.S. GDP and the equivalent of 345,000 full-time jobs. That means that this year’s contributions increased by 23% and 14%, respectively.

“We’ve only been in the world of professional creators whose businesses are online for about a decade,” Robert Kyncl said at a press event unveiling the report. “And only YouTube has been sharing revenue directly with creators throughout that time.

Robert Kyncl, YouTube chief business officer

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